【运营实操】如何评判产品所在类目是否需要分类审核?
作者：admin 发表时间：2020-12-28 浏览：22 海淘动态
对于某些品类亚马逊想确保买家在此平台上能有好的购物体验，所以亚马逊只允许具有一定实力，遵守规则的优质卖家(通过分类审核来筛选)出售这些类产品，最大化满足客户需求，提供给客户更好的服务。分类审核在某些品类被要求是因为，在需要分类审核品类中的这些产品最能反映出消费者对于安全，产品质量，品牌和进出口限制这些问题。评判产品所在类目是否需要分类审核品牌名(Brand Name)位置不同：需要分类审核类目的产品，产品的brand name 展示在产品标题上方;若该产品所在品类不需要分类审核，那么产品的产品的brand name 显示在标题下方并且前面还有一个by，如下图：在亚马逊前台首页搜索同类产品看是否能够跟卖：若搜索出来的同类产品的详细页面没有Sell on Amazon 或 Sell Yours 这样的跟卖按钮，那就说明这些产品所在的分类也是需要通过分类审核才能销售的。美国站需要分类审核的类别：To ensure that customers are able to buy with confidence from all sellers on Amazon.com, sellers listing in the following categories must be approved by Amazon:Automotive Parts / Motorcycle & ATV(汽车摩托零配件)Clothing, Accessories & Luggage(服饰、箱包周边产品)Collectible Books(收藏书籍)Entertainment Collectibles(娱乐收藏品)Gift Cards(礼品卡)Industrial & Scientifi(工业和科技制品)Jewelry(珠宝)Shoes, Handbags & Sunglasses(鞋子、手提包、墨镜等)Sports Collectibles(体育收藏品)Toys & Games (holiday approval only)(玩具和游戏制品节假日需要申请)Watches(手表)Note: Amazon is currently not reviewing new seller applications to list products for sale in the Jewelry category. If you wish to be notified when the Jewelry category begins reviewing new seller applications again, please fill out the Contact Us form on our Amazon Services website.For the criteria for specific categories and links to category-specific request forms, visit the Categories and Products Requiring Approval page.Sellers may be required to obtain approval to list certain products in certain categories. Currently, only approved sellers can list certain products in the following categories:(对于某些特定类别下面的特定产品需要审核才能销售，PS：这些类别下面的大部分产品不需要分类审核，只是某些特定产品不需要分类审核。)Camera & Photo(相机和相片周边)DVDElectronics(电子产品)Software(软件)Toys & Games (additional holiday approval may apply)Video Games(游戏)直接查看亚马逊后台资料：http://www.amazon.com/gp/help/customer/display.html/?nodeId14113001分类审核入口：后台主页Help 搜索Approval 点击Categories and Products Requiring Approval 选择类目
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